This is a special pepper with a very interesting burn and a sweet flavor. From wikipedia - "Paul Bosland, a chili pepper expert and director of the Chile Pepper Institute, said, 'You take a bite. It doesn't seem so bad, and then it builds and it builds and it builds. So it is quite nasty.'" I can attest to this statement as the heat from this pepper takes it's time with you. Overall a great pepper, highly recommend.